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Help centerScripts & PPV

Understand what script templates do

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Learn how scripts organize reusable message templates and which rules apply to free and paid templates.

1 min readUpdated September 7, 2026

Scripts organize reusable message templates for one creator. Select a creator, then open CRM > Scripts; what you can view or change depends on your assigned access.

How scripts and templates fit together

  • A script is an ordered group of message templates for the selected creator.

  • Each template represents one step. Drag the template cards to change their order.

  • A script can support Manual mode, AI mode, or both. Status, Schedule, and Linked lists are separate script settings.

What a template can contain

  • A name and either a manually written message or AI Mode for the caption.

  • Media and pricing when the template is paid.

  • Optional follow-ups and creator tags where those controls are supported.

Free and paid templates

  • A free template with a manually written message can be text-only.

  • AI Mode requires at least one media item.

  • A paid template needs at least one paid, non-preview media item. Preview media can only be used alongside paid media on a paid template.

Continue with the right guide

For script-level status, modes, schedules, and linked lists, see Configure and reuse scripts. For the full template workflow, see Create and manage script templates.

Related articles

Set Fixed or Smart pricing for a script templateAdd messages after PPV mediaGenerate a PPV caption with AI

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How scripts and templates fit togetherWhat a template can containFree and paid templatesContinue with the right guide

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