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Sell and deliver customs

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Set what a creator films and at what price, let the AI take custom requests, then set a deadline and deliver the media from Content → Customs.

5 min readUpdated November 10, 2026

Customs lets the AI chatter sell custom photos and videos within rules you set. The AI agrees on the details and a price with the fan. Your team then sets a deadline and delivers the finished media from the same page.

Open it from Content → Customs. The page shows one creator at a time, so select the creator first. Customs is marked Beta.

Before you start

To…You need
Open the Customs page and see ordersView fans and messages and View customs
Open SettingsView AI configuration
Change the settingsEdit AI configuration and Configure customs
Set a deadline, deliver, or retry a deliverySend messages and Manage custom orders

By default, Team Leader has all of these. Chatter can view orders, set deadlines and deliver, but cannot open the settings.

The AI only negotiates when AI chatter can reply to the fan. If AI is off for the fan or a teammate has taken over the conversation, the AI does not handle the request.

Set up customs for a creator

  1. Open Content → Customs and select the creator.
  2. Select Set up customs, or Settings in the page header.
  3. In What the creator films, describe the formats you offer and the requests you refuse. This field is required. For example: Personalized videos, 2 to 10 minutes. Outfits on request. No face or meetups.
  4. Under Pricing, enter both prices:
    • Minimum price: the lowest total price for a custom.
    • Price per video minute: set it to 0 to use only the minimum price.
  5. Select Enable customs.

Fans only see the total quote, never these rates. Prices use the creator's currency. On Telegram, prices are in whole Stars and the minimum price starts at 277 Stars, because the fan pays with a locked photo.

To stop taking requests later, open Settings, turn off Sell customs and select Save. Your settings are kept.

How a request moves through Customs

Each request appears on the page as the AI discusses it with the fan.

StatusWhat it means
PitchingThe AI is presenting the custom to the fan.
QuotedThe price is sent. Waiting for the fan to pay.
AgreedThe fan agreed. Waiting for payment, or for the rest of it.
PaidPaid in full. Set a deadline, then deliver.
ScheduledA deadline is set. Deliver when ready.
DeliveredThe media was sent to the fan.
DeclinedThe AI declined the request.

The fan pays with tips. On Telegram, the fan pays by unlocking a locked photo sent in the chat. Once a custom is fully paid, Substy sends a Custom to film notification with a link to the order.

Find the orders that need you

  • Switch between Table and Kanban. On the board, Properties chooses what each card shows; this choice is saved in your browser.
  • Work shows All orders, To deliver or Overdue. An order is overdue from the day after its deadline.
  • Filter by Status, search, or sort by Newest, Oldest or Closest deadline.
  • The Next step column says what to do: Set deadline, Deliver content or Delivery failed.

Select an order to open it. The Custom tab shows the request, its details and activity; the Fan tab shows the fan's profile. Go to this fan opens the conversation.

Set a deadline

  1. Open a Paid order.
  2. Under Fulfilment, enter the number of days in Ready in (1 to 365) and select Set.

The order moves to Scheduled. When AI chatter can reply to the fan, the AI tells the fan when the custom will be ready. Otherwise the deadline is saved, but no message is sent. To change it, select Change deadline.

Deliver the custom

  1. Open a Paid or Scheduled order.
  2. Under Fulfilment, select Add the video or Add the photos, then upload the media or pick it from the vault.
  3. Select Deliver and confirm.

A photo custom accepts photos only. A video custom needs at least one video, and photos are optional. You can select up to 20 items, but a single message on MYM carries at most 5 and on Telegram at most 10.

The media is sent for free. When AI chatter can reply to the fan, the AI writes the message that goes with it; otherwise the media is sent on its own. A delivery cannot be sent twice.

The order shows Preparing delivery, then Sending, and Delivered once the platform confirms the send. If it shows Delivery failed, read the reason and select Try again to send the same media again.

Troubleshooting

  • Set up customs is greyed out: you need View AI configuration and Edit AI configuration. Ask an admin to set up customs for this creator.
  • No Settings button: you need View AI configuration.
  • You cannot set a deadline or deliver: you need Send messages and Manage custom orders.
  • No requests appear: check that customs are turned on in Settings and that AI chatter is on for the creator and the fan.

Related articles

How AI Chatter negotiates PPV pricesHow AI Chatter uses conversation memoryCustomize AI Chatter behavior

Still need help? Open Substy and contact support.

On this page

Before you startSet up customs for a creatorHow a request moves through CustomsFind the orders that need youSet a deadlineDeliver the customTroubleshooting

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